One of the few things that doesn’t suck about elearning with a second grader is that my daughter already knows how to read. Don’t get me wrong. We’re a family of readers but not, like, prodigiously early readers. She just learned, barely squeezed under the COVID wire that shredded her education before she finished first grade. This summer was my first experiencing the parental pleasure that is reading a book on the couch while your child reads next to you. I think that happened once. She gets her best reading done before I wake up and the Echo Dot in her room is still disabled because nobody needs to hear Kidz Bop before 6:30 in the morning. Last summer she woke up every day with the sun and ran immediately into my room. I couldn’t tell you what time she wakes up now except that it’s sometime before I do and that when I peek in her room she is sitting cross-legged on the floor with a book.
Both enthusiastic about this new development, my husband and I took different approaches to molding our daughter into a kid who, we hope, will read even when she doesn’t have to. A former literature major, I pulled all our Roald Dahl off the high shelves with no regard as to whether stories about kid munching monsters and kid munching witches and fox shooting humans would be disturbing to seven-year-old sensitivities. A journalist by training, my husband subscribed her to National Geographic Kids and Highlights Magazine. She promptly hid National Geographic under her bed when they sent her an early Halloween issue with a horror movie mummy on the front, but she adores Highlights. Highlights! Do you remember Highlights? Highlights with godawful Goofus and goody two shoes Gallant? Highlights with the Look and Look Again puzzles with five differences that are impossibly easy to spot and one that’s always straight up impossible? Highlights with the Pinterest crafts before Pinterest was a thing that don’t require mom to have to reset her password? Highlights with the endless supply of knock knock jokes? Maybe you’re not in the Highlights target demographic or your parents couldn’t afford magazines or your grandparents didn’t buy you a Highlights subscription for your birthday and you’re wondering if I’m talking about the cartoon-y magazine at the pediatrician’s office. Don’t worry, you’ve got it, that’s the one.
Last month my daughter ripped a postcard off the spine of the magazine, the kind you usually fill out and send back in to resubscribe, and started scraping ink off the images on it with a quarter, like it was a scratch off lotto ticket. How did she know to do that? I wondered. We’re a buy your snacks at the gas station family, but not, like, a scratchers family. A minute later my daughter waved the card in my face. “I won, mama! Look!” I grabbed the card and studied it, suspicious. Sure enough, Highlights was introducing my kid to the dopamine hit of an easy win with a Scratch and Match promotional program. She didn’t have a match, but the card was clear enough that scratching off one image of a book, as she had done, meant that something called Mathmania would be coming her way. Never one to say no to something that might make math fun, I checked to see if we needed postage. In the meantime, my daughter pulled off another postcard from last month’s Highlights and started happily scratching away. A moment later: “Look mama, I won again!” She definitely did not win again. She must be missing something. I studied the second card and it was as clear as the first. She hadn’t won the big prize that came with three matches, but she definitely had won another magazine called Hidden Pictures Eagle Eye. “Wow, sweetie! That’s awesome! Congratulations!”
I half-hoped she’d forget about the prizes because I did not really want to fill out the postcards and track down stamps but she proudly carried the cards downstairs and set them right next to my spot on the kitchen table. I let them sit for a few days until it was clear that they were not going to mysteriously disappear without parental intervention and I was never going to magically feel like doing this tiny chore. I quickly scratched out our name and address and my email address and put them in a stack of outgoing mail for my husband to send off.
A few weeks later, an invoice for $10.55 showed up in my inbox. Hmmm. A copy of Mathmania arrived in our mailbox a few days after that with a paper invoice for the same amount.
I didn’t read the fine print. I should have read the fine print! I don’t trust anybody who’s trying to sell me anything (unless it’s a God thing and then I’ll buy whatever you’re peddling). I’m not a skeptic but I am a cynic. I always read the fine print. I have to! I was raised Mormon in the mountain west in a hotbed of multi-level marketing and get rich quick schemes. My internet search history is smattered with “DoTerra + scam” and “LuLa Roe + scam” and “Usborne books + scam.” My distrust extends to subscription-based services and wellness product and anything that seems a little too popular. “Ritual vitamins + scam” and “Stitchfix + scam” and “Caroline Calloway + scam.” You can’t trust anything coming out of capitalism. Even as a believer, I interrogate the institutions that made me and changed me and saved me. “Joseph Smith + scam” “Alcoholics Anonymous + scam” “law school + scam.” You can’t trust anything and you can’t trust anyone.
The only reason I didn’t read the fine print this time was because it was Highlights for Children for god’s sake and I couldn’t imagine the Highlights of my most innocent childhood years would take my daughter for ride a like that, tricking them into thinking they won some kind of grand prize and then putting parents in the position of having to say, “Sorry, honey, you didn’t really win.” That seemed like the kind of dirty trick Goofus would pull.
I wasn’t about to tell my daughter she didn’t win and I’ve spent more than $10.55 on more worthless crap than math games so I figured I’d pay it and chalk the loss up to experience. It stung a little more when the invoice for Hidden Pictures Eagle Eye but she loves those puzzles so whatever. $20 is less to me than it was to my parents and is well worth it if it means I don’t have to get on the phone and demand a refund while confessing my ignorance to a stranger.
Before I got around to paying the bill, another invoice popped up in my email. I checked my Highlights account, because apparently I now had a Highlights account, and saw that not only did I have a new charge of $17.94 for a second volume of Mathmania but I also had pending charge of $17.94 for another issue of Hidden Pictures Eagle Eye that was about to ship.
Uggghhhhhh. They were going to make me call customer service. A lady answered the phone. She sounded sweet. She sounded older. She sounded like the kind of lady that works at Highlights. She sounded like Gallant’s grandma. I explained the situation in elaborate detail, but I didn’t need to. She knew exactly why I was calling. She cancelled the subscriptions to the two magazines and, without my even asking, removed the pair of $10.55 charges for the first two issues. She couldn’t cancel the charges for the new issues, which had already shipped, she said. We’d have to refuse delivery or send them back. I paused. I’ve missed dozens of packages over the years and had them returned to sender but I’ve never turned one away on purpose. “How does that…work exactly?” “Just write ‘refused’ on the outside of the package and put it back in the mailbox,” she explained patiently, like she was talking to a child. I thought about the plastic wrap that magazines sometimes come in and wondered how I’d write on it. “Like…with a Sharpie?” I asked, wanting her to spell it out. “Sure. Or a pen. And then you can call back and we’ll remove the charges.” Lord help me. I considered giving this nice lady a piece of my mind. Then I thought about how that never makes me feel good and how I’m trying to move through the world with a little less drama and a little more grace. “Okay,” I said. “Thanks for all your help.” “You’re welcome!” the Highlights lady chirped, sounding ever so slightly surprised. “Now that we’ve taken care of that, can I interest you in any of our other gift packages?”
This week, Hidden Pictures Eagle Eye came in the mail again. Before I could intercept and send it back, my husband brought it inside and waved it in the air. “Your new magazine is here!” He put it on the table in front of my daughter. “Hooray!” she exclaimed, tearing into the plastic wrap that I could not possibly have marked up with any kind of legibility. Sigh.
$17.94 is less to me than it was my parents but not that much less and at this point I feel like Highlights is setting me up to fail. It looks like I have at least one more phone call in my future. Perhaps many more, judging by these customer complaints. In the meantime, at least my kid is reading.